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Public relations : strategies and tactics
Wilcox, Dennis L., author.
Hoboken, NJ : Pearson, [2023]
"The new edition of Public Relations: Strategies and Tactics will build upon its widespread popularity as a readable, comprehensive introduction to public relations primarily written with the undergraduate in mind. It will also continue its reputation as an up-to-date textbook with examples and case studies that students will recognize from today's current events, issues, and daily headlines. The organization and chapters of the new edition will be streamlined to provide more continuity between key concepts"--
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Wilcox, Dennis L., |
| Subject: | Public relations |
| Publication Year: | 2023 |
| Language: | English |
| Published: | Hoboken, NJ : Pearson, [2023] |
| ISBN: | 9780137847778 0137847777 9780137847730 0137847734 |
| Notes: | Includes bibliographical references and index. |
| Course: |
PRA320 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (5/F) | 659.2 PUB 2023 | Available |