3. The advertising concept book: think now, design later : a complete guide to creative ideas, strategies and campaigns Barry, Pete (Pete S.), New York, New York : Thames & Hudson, 2016 PRA330
4. The art of writing advertising: conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett Higgins, Denis. New York ; McGraw-Hill, c2003. PRA310
6. Contemporary advertising and integrated marketing communications Arens, William F., New York, NY : McGraw Hill LLC, [2023] PRA130
7. Advertising account planning: new strategies in the digital landscape Pardun, Carol J., Lanham : Rowman & Littlefield, [2020] PRA440
8. Advertising campaign planning: developing an advertising-based marketing plan Avery, Jim, 1947- Irvine, California : Melvin & Leigh, Publishers, c2016. PRA440
10. Hey, Whipple, squeeze this: the classic guide to creating great ads Sullivan, Luke, Hoboken : Wiley, 2016. PRA310 PRA440
