1. Essentials of marketing analytics Hair, Joseph F., Jr., 1944- New York, NY : McGraw Hill Education, [2024] GDM524
2. Essentials of marketing research/ Joseph F. Hair, Jr., David J. Ortinau, Dana E. Harrison Hair, Joseph F., Jr., 1944- New York, NY : McGraw Hill LLC, [2024] BUS320 BUS472
5. Consumption and consumer society: the craft consumer and other essays Campbell, Colin, 1940- Cham, Switzerland : Springer Nature, [2022] SOC380
7. Consumer behavior Schiffman, Leon G., Upper Saddle River, New Jersey : Pearson Education, [2019] IFYP021
10. The trend forecaster's handbook Raymond, Martin, 1961-, London : Laurence King Publishing, 2020. GDM521
