1. Adjust: how ads shape what you think and do and what to do about it Di Lorenzo, Alessandra, ©2025 PRA310 PRA460
2. Hidden persuasion: 33 psychological influence techniques in advertising Andrews, Marc, 1978- Amsterdam : Bis, 2019. PRA310
3. Hey, Whipple, squeeze this: the classic guide to creating great ads Sullivan, Luke, Hoboken : Wiley, 2016. PRA310 PRA440
5. The art of writing advertising: conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett Higgins, Denis. New York ; McGraw-Hill, c2003. PRA310
