2. Digital marketing: integrating strategy, sustainability, and purpose Kaufman, Ira Morton, 1947- New York ; Routledge Taylor & Francis Group, 2024. BUS304
3. Principles of marketing for a digital age Tuten, Tracy L., 1967- London ; SAGE, [2024] BUS130 IFYP021
4. Growth hacker marketing: a primer on the future of PR, marketing, and advertising Holiday, Ryan. London : Profile Books Ltd., 2014. PRA420
6. Digital marketing: foundations and strategy Zahay, Debra L., Boston, MA : Cengage Learning, Inc., [2024] BUS340 IFYP021
7. Digital marketing excellence: planning, optimizing and integrating online marketing Chaffey, Dave, 1963- London ; Routledge, 2023. BUS130
8. Digital marketing in practice: design, implement and measure effective campaigns Knight, Hanne, London, United Kingdom : KoganPage, 2023. BUS340
9. Digital marketing: strategic planning & integration Hanlon, Annmarie, Los Angeles : SAGE, 2022. PRA420
