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Digital marketing in practice : design, implement and measure effective campaigns

Knight, Hanne, author.
London, United Kingdom : KoganPage, 2023.

"Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focused and streamlined textbook." --

Bibliographic Information


Format: Book
Author: Knight, Hanne,
Subject: Internet marketing
Publication Year:2023
Language:English
Published:London, United Kingdom : KoganPage, 2023.
ISBN:9781398608870
1398608874
9781398608870 (pbk.)
Notes:Includes bibliographical references and index.
Course: BUS340

Availability at HKSYU Library


Location Call number Status
English Book (5/F) 658.872 KNI 2023 Available