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Digital marketing : strategic planning & integration
Hanlon, Annmarie, author.
Los Angeles : SAGE, 2022.
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Hanlon, Annmarie, |
| Subject: | Internet marketing |
| Publication Year: | 2022 |
| Language: | English |
| Published: | Los Angeles : SAGE, 2022. |
| ISBN: | 9781529742800 1529742803 |
| Notes: | Previous edition: 2019. Includes bibliographical references and index. Part 1: Digital Marketing Essentials; Chapter 1: The Digital Marketing Environment; Chapter 2: The Digital Consumer; Part 2: Digital Marketing Tools and Channels; Chapter 3: Email, Websites, SEO and Paid Search; Chapter 4: Content Marketing; Chapter 5: Social Media Marketing; Chapter 6: Online Communities; Chapter 7: Mobile Marketing; Chapter 8: Augmented, Virtual and Mixed Reality; Part 3: Digital Marketing Strategy and Planning; Chapter 9: Digital Marketing Audits; Chapter 10: Digital Marketing Strategy and Objectives; Chapter 11: Digital Marketing Planning; Part 4: Digital Marketing Management; Chapter 12: Managing Resources and Reporting; Chapter 13: Digital Marketing Metrics and Analytics; Chapter 14: Integrating, Improving and Transforming Digital Marketing; |
| Course: |
PRA420 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 658.872 HAN 2022 | Available |