11. Consumer behavior Schiffman, Leon G., Upper Saddle River, New Jersey : Pearson Education, [2019] IFYP021
14. Hacking growth: how today's fastest-growing companies drive breakout success Ellis, Sean, New York : Crown Business, [2017] PRA420
15. 借鉴的艺术: 善用他人的创意做创新 = Copy copy copy : how to do smarter marketing by using other people's ideas Earls, Mark, 北京市 : 人民邮电出版社, 2017. BUS540
16. Decoding the new consumer mind: how and why we shop and buy Yarrow, Kit, 1958- San Francisco, CA : Jossey-Bass, c2014. PRA440
17. The psychology of marketing: cross-cultural perspectives Farnham, Surrey, England : Gower, c2010. PSY306
18. Marketing metaphoria: what deep metaphors reveal about the minds of consumers Zaltman, Gerald. Boston, MA : Harvard Business Press, c2008. ACT314
19. Point of purchase: how shopping changed American culture Zukin, Sharon, New York, NY : Routledge, 2005. SOC412
