1. Marketing 5.0: technology for humanity Kotler, Philip, Hoboken, New Jersey : John Wiley & Sons, Inc., [2021] PRA460
4. Understanding digital marketing: a complete guide to engaging customers and implementing successful digital campaigns Ryan, Damian, London : KoganPage, 2021. GED113
6. 战略品牌管理: 企业与顾客协同战略 = Strategic brand management : firm-customer synergistic branding strategy 何佳訊, 北京 : 中国人民大学出版社, 2021. BUS502
9. 数字营销战略: 在线营销的整合方法 = Digital marketing strategy : an integrated approach to online marketing Kingsnorth, Simon, 北京 : 清华大学出版社, 2021. BUS521
10. Social media strategy: marketing, advertising, and public relations in the consumer revolution Quesenberry, Keith A., 1971- Chicago : Rand McNally, 1970. SOC413 JOUR395
