52. The disappearing product: marketing and markets in the creative industries Bilton, Chris, Cheltenham, UK : Edward Elgar Publishing, [2017] ACT314
53. Journal of research in marketing and entrepreneurship. Bingley, England : Emerald Group Pub. BUS252 BUS483
54. Adjust: how ads shape what you think and do and what to do about it Di Lorenzo, Alessandra, ©2025 PRA310 PRA460
55. Digital analytics for marketing Feroz, A. Karim, New York ; Routledge Taylor & Francis Group, 2024. BUS351
56. Online marketing: 3 manuscripts in 1 book, including : digital marketing, social media, marketing analytics Spencer, Santino. [S.l.] : [s.n.], [2023]. BUS340
57. Integrated advertising, promotion, and marketing communications Clow, Kenneth E., Upper Saddle River : Pearson, 2022. PRA420
58. Marketing analytics: statistical tools for marketing and consumer behavior using SPSS Mesquita, José Marcos Carvalho de, Abingdon, Oxon ; Routledge, Taylor & Francis Group, 2022. BUS240
59. 数字营销: 战略、实施与实践 = Digital marketing : strategy, implementation and practice Chaffey, Dave, 1963- 北京 : 清华大学出版社, 2022. BUS521
