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The disappearing product : marketing and markets in the creative industries
Bilton, Chris, author.
Cheltenham, UK : Edward Elgar Publishing, [2017]
"'The Disappearing Product' combines analysis of developments in the creative economy with practical guidance for marketing in the creative industries" --
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Bilton, Chris, |
| Subject: |
Cultural industries Marketing |
| Publication Year: | 2017 |
| Language: | English |
| Published: | Cheltenham, UK : Edward Elgar Publishing, [2017] |
| ISBN: | 9781785360725 1785360728 |
| Notes: | Includes bibliographical references (pages 234-243) and index. |
| Course: |
ACT314 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (5/F) | 658.8 BIL 2017 | Due Date:2026-07-10 |