2. Consumer behavior: understanding consumers - designing marketing activities Hoffmann, Stefan (Jurist), Wiesbaden, Germany : Springer, [2023] BUS360
5. Consumer behavior: buying, having, and being Solomon, Michael R. Hoboken, N.J. : Pearson., 2024. PSY306 BUS240 BUS130
6. Consumer behavior: buying, having, and being Solomon, Michael R., Harlow, England : Pearson, [2020] ACT314
7. Consumer behavior: building marketing strategy Mothersbaugh, David L., New York, NY : McGraw Hill LLC, [2024] BUS360
8. Consumer behavior Schiffman, Leon G., Upper Saddle River, New Jersey : Pearson Education, [2019] IFYP021
10. Essentials of consumer behavior: an applied approach Stephens, Debra L., New York, NY : Routledge, 2023. BUS360
