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Consumer behavior : buying, having, and being

Solomon, Michael R., author.
Harlow, England : Pearson, [2020]

Bibliographic Information

Format: Book
Author: Solomon, Michael R.,
Subject: Consumer behavior
Consumers
Publication Year:2020
Language:English
Published:Harlow, England : Pearson, [2020]
ISBN:9781292318103
1292318104
9781292318103 (Paper)
1292318104 (Paper)
Notes:Revised edition of the author's Consumer behavior, [2017]
Includes bibliographical references and indexes.
Foundations of consumer behavior -- Buying, having, and being: an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self : mind, gender, and body -- Personality, lifestyles, and values -- Choosing and using products -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture.
Course: ACT314

Availability at HKSYU Library

Location Call number Status
English Book (5/F) 658.8342 SOL 2020 Available