promotion / Subject: Sales promotion - HKSYU Course Resources Search Results

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1. Advertising and promotion: an integrated marketing communications perspective

book cover

Belch, George E. (George Edward), 1951-

New York, NY : McGraw Hill LLC, [2023]

ACT314

BUS240

IFYP021

PRA130

BUS360

BUS130

JOUR450

PRA330

2. Ogilvy on advertising

book cover

Ogilvy, David, 1911-1999.

London : Wellback, 2020

PRA310

3. Advertising, promotion, and other aspects of integrated marketing communications

book cover

Andrews, J. Craig,

Mason, OH : Cengage, [2025]

BUS304