1. Basic marketing research: customer insights and managerial action Churchill, Gilbert A., Boston, MA : Cengage, [2024]. BUS320
2. Essentials of marketing analytics Hair, Joseph F., Jr., 1944- New York, NY : McGraw Hill Education, [2024] GDM524
3. Essentials of marketing research/ Joseph F. Hair, Jr., David J. Ortinau, Dana E. Harrison Hair, Joseph F., Jr., 1944- New York, NY : McGraw Hill LLC, [2024] BUS320 BUS130 BUS472
7. Advertising account planning: new strategies in the digital landscape Pardun, Carol J., Lanham : Rowman & Littlefield, [2020] PRA440
8. Creating new markets in the digital economy: value and worth Ng, Irene C. L., New York : Cambridge University Press, [2014] SOC413
9. Journal of marketing analytics. [Basingstoke, Hampshire] : Macmillan Publishers Ltd., [2013]- BUS351
