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Creating new markets in the digital economy : value and worth
Ng, Irene C. L., author.
New York : Cambridge University Press, [2014]
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Ng, Irene C. L., |
| Subject: |
Information technology Technological innovations New products Value Marketing research |
| Publication Year: | 2014 |
| Language: | English |
| Published: | New York : Cambridge University Press, [2014] |
| ISBN: | 9781107627420 1107627427 |
| Notes: | Includes bibliographical references and index |
| Course: |
SOC413 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (5/F) | 658.872 NG 2014 | Available |