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4. The art of writing advertising: conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett Higgins, Denis. New York ; McGraw-Hill, c2003. PRA310
5. 廣告寫作的藝術: 廣告史上最傑出的五位廣告大師的創作哲學 = Art of writng advertising : conversation with masters of the craft Higgins, Denis. 台北 : 滾石文化, 1997. PRA310
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8. Advertising account planning: new strategies in the digital landscape Pardun, Carol J., Lanham : Rowman & Littlefield, [2020] PRA440
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