1. Digital marketing: integrating strategy, sustainability, and purpose Kaufman, Ira Morton, 1947- New York ; Routledge Taylor & Francis Group, 2024. BUS304
2. Essentials of marketing analytics Hair, Joseph F., Jr., 1944- New York, NY : McGraw Hill Education, [2024] GDM524
3. Marketing strategy and competitive positioning Hooley, Graham J, Harlow, England : Pearson Education Limited, 2024. IFYP021 BUS130
4. Principles of marketing for a digital age Tuten, Tracy L., 1967- London ; SAGE, [2024] BUS130 IFYP021
5. Essentials of marketing: a marketing strategy planning approach Cannon, Joseph P. (Assistant professor of marketing), New York, NY : McGraw Hill LLC, [2024] BUS130 BUS240
6. Basic marketing research: customer insights and managerial action Churchill, Gilbert A., Boston, MA : Cengage, [2024]. BUS320
7. Digital marketing: foundations and strategy Zahay, Debra L., Boston, MA : Cengage Learning, Inc., [2024] BUS340 IFYP021
8. Essentials of marketing research/ Joseph F. Hair, Jr., David J. Ortinau, Dana E. Harrison Hair, Joseph F., Jr., 1944- New York, NY : McGraw Hill LLC, [2024] BUS320 BUS130 BUS472
9. Digital analytics for marketing Feroz, A. Karim, New York ; Routledge Taylor & Francis Group, 2024. BUS351
10. Strategic social media: from marketing to social change Mahoney, L. Meghan, Hoboken, New Jersey : Wiley & Sons Inc., [2024] SOC413
