1. Social media strategy: marketing, advertising, and public relations in the consumer revolution Quesenberry, Keith A., 1971- Lanham, Maryland : Rowman & Littlefield Publishing Group, [2025] SOC413 JOUR395
2. The new rules of marketing & PR: how to use content marketing, AI, social media, podcasting, video, and newsjacking to reach buyers directly Scott, David Meerman, Hoboken, New Jersey : John Wiley & Sons, Inc., [2024] GDM524
3. Digital marketing: foundations and strategy Zahay, Debra L., Boston, MA : Cengage Learning, Inc., [2024] BUS340 IFYP021
6. Digital marketing: integrating strategy, sustainability, and purpose Kaufman, Ira Morton, 1947- New York ; Routledge Taylor & Francis Group, 2024. BUS304
7. Principles of marketing for a digital age Tuten, Tracy L., 1967- London ; SAGE, [2024] BUS130 IFYP021
8. Digital analytics for marketing Feroz, A. Karim, New York ; Routledge Taylor & Francis Group, 2024. BUS351
9. Media and entertainment industry management: how to integrate business and management with creativity and imagination Ryu, Sunghan, Abingdon, Oxon ; Routledge, 2024. DSA421
10. E-commerce: business, technology, society Laudon, Kenneth C., 1944- Harlow, England : Pearson, [2024] BUS383 BUS307
