1. The disappearing product: marketing and markets in the creative industries Bilton, Chris, Cheltenham, UK : Edward Elgar Publishing, [2017] ACT314
2. Platform revolution: how networked markets are transforming the economy and how to make them work for you Parker, Geoffrey (Geoffrey G.), New York : W.W. NORTON & Company, 2017 SOC345
3. 借鉴的艺术: 善用他人的创意做创新 = Copy copy copy : how to do smarter marketing by using other people's ideas Earls, Mark, 北京市 : 人民邮电出版社, 2017. BUS540
4. Hacking growth: how today's fastest-growing companies drive breakout success Ellis, Sean, New York : Crown Business, [2017] PRA420
5. Social media analytics strategy: using data to optimize business performance Gonçalves, Alex, [New York] : Apress, 2017. ADS330
