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3. Consumer behavior Schiffman, Leon G., Upper Saddle River, New Jersey : Pearson Education, [2019] IFYP021
5. The trend forecaster's handbook Raymond, Martin, 1961-, London : Laurence King Publishing, 2020. GDM521
6. Essentials of marketing analytics Hair, Joseph F., Jr., 1944- New York, NY : McGraw Hill Education, [2024] GDM524
7. Basic marketing research: customer insights and managerial action Churchill, Gilbert A., Boston, MA : Cengage, [2024]. BUS320
8. Essentials of marketing research/ Joseph F. Hair, Jr., David J. Ortinau, Dana E. Harrison Hair, Joseph F., Jr., 1944- New York, NY : McGraw Hill LLC, [2024] BUS320 BUS130 BUS472
10. Fast Fashion, Fashion Brands and Sustainable Consumption Singapore : Springer Singapore : 2019. SOC380
