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1. Public relations: strategies and tactics

Wilcox, Dennis L.,

Hoboken, NJ : Pearson, [2023]

PRA320

2. Public relations theory: capabilities and competencies

Shin, Jae-Hwa,

Hoboken, NJ : Wiley-Blackwell, 2021.

PRA320

3. Media relations in sport

Esherick, Craig.

Morgantown, WV : FiT Publishing, 2020.

JOUR231

4. Planning and managing public relations campaigns: a strategic approach

Gregory, Anne, 1953-

London, United Kingdom ; Kogan Page, 2021.

JOUR450

5. Customer relationship management: concepts, applications and technologies

Buttle, Francis,

Abingdon, Oxon : Routledge, 2024.

BUS240

6. 客户关係管理: 数字化时代的客户运营

北京 : 清华大学出版社, 2023.

BUS523

7. 客户关系管理: 理念, 技术与策略 = Customer relationship management : concepts, techniques and strategies

苏朝晖,

北京 : 机械工业出版社, 2023.

BUS523

8. 顧客關係管理: 掌握客群 = Customer relationship management: grasp customer

鄭紹成,

新北市 : 華立圖書股份有限公司, 2023.

BUS523

9. Exploring public relations and management communication

Tench, Ralph,

Harlow : Pearson Education, 2021

PRA320

10. 銷售與顧客關係管理

巫立宇,

臺北市: 新陸書局股份有限公司, 2021.

BUS523