1. ABC's of relationship selling through service Agnihotri, Raj S., New York, NY : McGraw Hill LLC, 2025. BUS240
2. Marketing: real people, real choices Solomon, Michael R., Hoboken, NJ : Pearson, [2025] IFYP021 BUS240
3. Consumer behavior: buying, having, and being Solomon, Michael R. Hoboken, N.J. : Pearson., 2024. PSY306 BUS240 BUS130
4. Customer relationship management: concepts, applications and technologies Buttle, Francis, Abingdon, Oxon : Routledge, 2024. BUS240
5. Essentials of marketing: a marketing strategy planning approach Cannon, Joseph P. (Assistant professor of marketing), New York, NY : McGraw Hill LLC, [2024] BUS130 BUS240
6. Advertising and promotion: an integrated marketing communications perspective Belch, George E. (George Edward), 1951- New York, NY : McGraw Hill LLC, [2023] ACT314 BUS240 IFYP021 PRA130 BUS130 JOUR450 PRA330
8. Managing customer experience and relationships: a strategic framework Peppers, Don, Hoboken, New Jersey : Wiley, [2022] BUS240
9. Marketing analytics: statistical tools for marketing and consumer behavior using SPSS Mesquita, José Marcos Carvalho de, Abingdon, Oxon ; Routledge, Taylor & Francis Group, 2022. BUS240
