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2. Essentials of marketing research/ Joseph F. Hair, Jr., David J. Ortinau, Dana E. Harrison Hair, Joseph F., Jr., 1944- New York, NY : McGraw Hill LLC, [2024] BUS320 BUS130 BUS472
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7. Creating new markets in the digital economy: value and worth Ng, Irene C. L., New York : Cambridge University Press, [2014] SOC413
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