1. Advertising account planning: new strategies in the digital landscape Pardun, Carol J., Lanham : Rowman & Littlefield, [2020] PRA440
2. Advertising campaign planning: developing an advertising-based marketing plan Avery, Jim, 1947- Irvine, California : Melvin & Leigh, Publishers, c2016. PRA440
3. Hey, Whipple, squeeze this: the classic guide to creating great ads Sullivan, Luke, Hoboken : Wiley, 2016. PRA310 PRA440
4. Brainstorm: the power and purpose of the teenage brain Siegel, Daniel J., 1957- New York : TarcherPerigee, 2015 PRA440
5. Decoding the new consumer mind: how and why we shop and buy Yarrow, Kit, 1958- San Francisco, CA : Jossey-Bass, c2014. PRA440
6. The brand gap: how to bridge the distance between business strategy and design : a whiteboard overview Neumeier, Marty. Berkeley, Calif. : New Riders, c2006. PRA440
