1. Consumer behavior: building marketing strategy Mothersbaugh, David L., New York, NY : McGraw Hill LLC, [2024] BUS360
2. Advertising and promotion: an integrated marketing communications perspective Belch, George E. (George Edward), 1951- New York, NY : McGraw Hill LLC, [2023] ACT314 BUS240 IFYP021 PRA130 BUS360 BUS130 JOUR450 PRA330
3. Consumer behavior: understanding consumers - designing marketing activities Hoffmann, Stefan (Jurist), Wiesbaden, Germany : Springer, [2023] BUS360
5. Essentials of consumer behavior: an applied approach Stephens, Debra L., New York, NY : Routledge, 2023. BUS360
6. Journal of consumer psychology. Hillsdale, N.J. : Lawrence Erlbaum Associates, 1992- BUS424 BUS360
7. Journal of international consumer marketing. [Binghampton, NY] : Haworth Press, ©1989- BUS130 BUS304 BUS360
9. Journal of services marketing. Bradford, West Yorkshire, England : EMERALD BUS130 BUS304 BUS340 BUS360
10. Journal of marketing management. Helensburgh, Scotland : Westburn Publishers BUS130 BUS304 BUS360
