1. Marketing strategy and competitive positioning Hooley, Graham J, Harlow, England : Pearson Education Limited, 2024. IFYP021 BUS130
2. Principles of marketing for a digital age Tuten, Tracy L., 1967- London ; SAGE, [2024] BUS130 IFYP021
3. Advertising and promotion: an integrated marketing communications perspective Belch, George E. (George Edward), 1951- New York, NY : McGraw Hill LLC, [2023] ACT314 BUS240 IFYP021 PRA130 BUS130 JOUR450 PRA330
