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Bloomberg Professional Service is a key financial source for current and historical information on equities, fixed income securities, foreign exchange, derivatives and commodities. Also included are company profiles and financial statements, analysts' forecasts, market news and global economic data. Excel Add-in is also available for data extraction.
Remarks:
Need to use Shue Yan webmail to register the Bloomberg account
Business (Gale OneFile) provides full-text coverage of all business disciplines including accounting, economics, finance, marketing, management and strategy, as well as business theory and practice. Users will understand the activities of companies and industries worldwide through nearly 4,000 leading business and trade publications, updated daily. Complementing these titles is a selection of international, U.S., and regional news publications, all available on the state-of-the-art InfoTrac platform.
Features:
4,000 leading business and trade publications
A selection of international, U.S., and regional news publications
Economics and Theory (Gale OneFile) offers instant access to full-text academic journals and magazines—with a strong emphasis on titles covered in the EconLit bibliographic index. Powered by Gale OneFile, it includes more than 1,800 titles. Content is useful for starting a business, marketing a product, developing policy, analyzing trends, constructing economic models, investing for the future, researching rates, and more.
Educator's Reference Complete (Gale OneFile) provides full text for titles in the Eric database and covers multiple levels of education from preschool to college, and every educational specialty—such as technology, bilingual education, health education, and testing. It also provides insight on issues in administration, funding, and policy.
Entrepreneurship (Gale OneFile) is updated daily and provides insights, tips, strategies, and success stories. Users find more than 500 subject-appropriate, active, full-text periodicals, including: Beverage Industry, Black Enterprise, Economist, Entrepreneurship: Theory and Practice, HR Magazine, Real Estate Weekly, Restaurant Business, Tea & Coffee Trade Journal, and more.
Insurance and Liability (Gale OneFile) provides access to academic journals and trade publications covering the insurance industry and topics such as labor relations, mortgage banking, legal issues, and more. The database offers content of interest to individual property owners and multinational corporations alike.
Leadership and Management (Gale OneFile) provides access to authoritative periodical content covering topics as diverse as 21st century skills, learning disorders, standardized testing, home schooling and more. Updated daily, this library resource is useful for researchers or any professional educator interested in professional development.
Features:
Topic Finder
Interlink
Mobile-Optimized Interface
Functions:
Collaboration tools
Citation tools
On-demand translation
Basic Search
Advanced Search
Subject Guide Search
Publication Search
Sources:
Books/Journals /videos… etc.
Language:
English
WARC and WARC.AI Note:
To access the WARC platform, users need to create a user account with Shue Yan webmail to log in.
WARC offers a global view of the advertising and marketing sector, providing information and tools to help you produce creative marketing. It includes hundreds of case studies featuring strategies from leading brands, best practice guides, reports on emerging industry trends, benchmarking tools, educational content, and verified advertising investment. It also covers various topics such as brand building, creativity, analytics, and marketing management.
The new version of the WARC platform introduces WARC.AI, a brand-new AI-driven research tool that helps you get reliable answers to your marketing questions anytime, anywhere.
Features:
Case Studies Learn from the best with over 21,000 advertising effectiveness case studies, spanning from 1980 to date.
Analysis Provide you with successful marketing ideas and guidelines for the most effective marketing, including Big Picture, Global Ad Trends, Platform Insights and Retail Media.
Data & Benchmarks Build media strategies that deliver with the interactive dashboard, media intelligence, quarterly data, and AI-powered forecasts.
News & Talks Offers daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Functions:
Case Finder Search for advertising effectiveness case studies from over 30,000 case studies.
Media Dashboard Visualise, compare and export verified media data, including Advertising Spend, Media Consumption and Media Costs
WARC.AI You can ask questions in natural language and get answers that combine expert guidance, case studies, and benchmark data.
Sources:
Advertising, market case studies, trend analysis, and research reports.
> Database List by Subject: Economics and Finance
