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17. The digital humanities: a primer for students and scholars Gardiner, Eileen. New York, NY : Cambridge University Press, 2015. ADS210
18. Media management and artificial intelligence: understanding media business models in the digital age Connock, Alex, Abingdon, Oxon ; Routledge, 2023. GDM521 Online
19. Advertising, promotion, and other aspects of integrated marketing communications Andrews, J. Craig, Mason, OH : Cengage, [2025] BUS304
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