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2. The brand gap: how to bridge the distance between business strategy and design : a whiteboard overview Neumeier, Marty. Berkeley, Calif. : New Riders, c2006. PRA440
3. Strategic brand management: building, measuring, and managing brand equity Keller, Kevin Lane, 1956- Harlow, Essex : Pearson Education Limited, [2020] PRA130 GEB102
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