2. Consumption and consumer society: the craft consumer and other essays Campbell, Colin, 1940- Cham, Switzerland : Springer Nature, [2022] SOC380
3. Consumer behavior Schiffman, Leon G., Upper Saddle River, New Jersey : Pearson Education, [2019] IFYP021
4. The Journal of consumer research Chicago, Ill. : University of Chicago Press. BUS130 BUS304 EBSCOhost EJS Access online version
5. The trend forecaster's handbook Raymond, Martin, 1961-, London : Laurence King Publishing, 2020. GDM521
6. Journal of marketing analytics. [Basingstoke, Hampshire] : Macmillan Publishers Ltd., [2013]- BUS351
7. Essentials of marketing analytics Hair, Joseph F., Jr., 1944- New York, NY : McGraw Hill Education, [2024] GDM524
8. The journal of consumer research. Chicago, Illinois : Journal of Consumer Research, [1974]- BUS340 BUS130 BUS304 BUS380
9. Basic marketing research: customer insights and managerial action Churchill, Gilbert A., Boston, MA : Cengage, [2024]. BUS320
10. Essentials of marketing research/ Joseph F. Hair, Jr., David J. Ortinau, Dana E. Harrison Hair, Joseph F., Jr., 1944- New York, NY : McGraw Hill LLC, [2024] BUS320 BUS130 BUS472
