1. Advertising account planning: new strategies in the digital landscape Pardun, Carol J., Lanham : Rowman & Littlefield, [2020] PRA440
2. Advertising campaign planning: developing an advertising-based marketing plan Avery, Jim, 1947- Irvine, California : Melvin & Leigh, Publishers, c2016. PRA440
3. The advertising concept book: think now, design later : a complete guide to creative ideas, strategies and campaigns Barry, Pete (Pete S.), New York, New York : Thames & Hudson, 2016 PRA330
