2. The advertising concept book: think now, design later : a complete guide to creative ideas, strategies and campaigns Barry, Pete (Pete S.), New York, New York : Thames & Hudson, 2016 PRA330
3. Advertising and promotion: an integrated marketing communications perspective Belch, George E. (George Edward), 1951- New York, NY : McGraw Hill LLC, [2023] ACT314 BUS240 IFYP021 PRA130 BUS130 JOUR450 PRA330
