Librarian View
LEADER 01927cam a2200409 i 4500
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991008347516707546
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20251124152250.0
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240815s2025 ohua b 001 0 eng d
010
a| 2024944466
020
a| 9780357983973
q| paperback
035
a| 23825716
035
a| (DLC)23825716
040
a| DLC
b| eng
e| rda
c| DLC
d| DLC
d| DLC-MRC
d| HK-SYU
042
a| pcc
050
0
0
a| HF5415.123
b| .S54 2025
050
4
a| HF5415.123
b| .S556 2025
9| kkl
092
0
a| 658.82
b| SHI 2025
100
1
a| Andrews, J. Craig,
e| author
245
1
0
a| Advertising, promotion, and other aspects of integrated marketing communications /
c| J. Craig Andrews, Marquette University, Terence A. Shimp, University of South Carolina.
250
a| Eleventh edition.
264
1
a| Mason, OH :
b| Cengage,
c| [2025]
264
4
c| ©2025
300
a| xx, 700 pages
b| color illustrations
c| 28 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
500
a| Previous editions: 2018, 2013.
504
a| Includes bibliographical references (pages 608-671) and indexes.
520
a| "Advertising, Promotion, and other aspects of Integrated Marketing Communications is intended for use in undergraduate or graduate courses in marketing communications, advertising, promotion strategy, promotion management, or other courses with similar concentrations. Professors and students alike should find this book substantive, but highly readable, eminently current but also appreciative of the evolution of the field"--
c| Provided by publisher.
650
0
a| Communication in marketing
v| Textbooks
650
0
a| Sales promotion
v| Textbooks
650
0
a| Advertising
x| Textbooks
650
0
a| Direct marketing
v| Textbooks
700
1
a| Shimp, Terence A.,
e| author
910
b| kkl
c| wsl
998
a| book
b| 24-11-25
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS304