Advertising, promotion, and other aspects of integrated marketing communications

MLA

Andrews, J. Craig, and Terence A Shimp. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. Eleventh edition. Mason, OH: Cengage, 2025.

APA

Andrews, J. Craig, & Shimp, T. A. (2025). Advertising, promotion, and other aspects of integrated marketing communications. Eleventh edition. Mason, OH: Cengage.

Chicago

Andrews, J. Craig, and Terence A. Shimp. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. Eleventh edition. Mason, OH: Cengage, 2025.