The new rules of marketing & PR

MLA

Scott, David Meerman. The New Rules of Marketing & Pr : How to Use Content Marketing, Ai, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly. Ninth edition, Completely revised & updated Hoboken, New Jersey: John Wiley & Sons, Inc., 2024.

APA

Scott, D. Meerman. (2024). The new rules of marketing & PR : how to use content marketing, AI, social media, podcasting, video, and newsjacking to reach buyers directly. Ninth edition, Completely revised & updated Hoboken, New Jersey: John Wiley & Sons, Inc.

Chicago

Scott, David Meerman, The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly. Ninth edition, Completely revised & updated Hoboken, New Jersey: John Wiley & Sons, Inc., 2024.