Librarian View
LEADER 02446cam a22003733i 4500
001
991008275468207546
005
20250124093340.0
008
240821t20242024njua 001 0 eng d
020
a| 9781394282166
q| (paperback)
020
z| 9781394282173
q| (ePub)
020
z| 9781394282180
q| (ePDF)
035
a| (CaONFJC)123021763
040
d| NNfCLS
b| eng
e| rda
d| HK-SYU
050
4
a| HF5415.1265
b| .S36 2024
082
0
4
a| 658.872
2| 23
092
0
a| 658.872
b| SCO 2024
100
1
a| Scott, David Meerman,
e| author.
245
1
4
a| The new rules of marketing & PR :
b| how to use content marketing, AI, social media, podcasting, video, and newsjacking to reach buyers directly /
c| David Meerman Scott.
246
3
a| New rules of marketing and public relations
246
3
0
a| How to use content marketing, artificial intelligence, social media, podcasting, video, and newsjacking to reach buyers directly
250
a| Ninth edition, Completely revised & updated
264
1
a| Hoboken, New Jersey :
b| John Wiley & Sons, Inc.,
c| [2024]
264
4
c| ©2024
300
a| xvii, 462 pages :
b| illustrations ;
c| 23 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
500
a| Includes index.
520
a| "As the ways we communicate continue to evolve, keeping pace with the latest technology―including generative artificial intelligence (AI) like ChatGPT―can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications―all at a fraction of the cost of traditional advertising!" --
c| Amazon.
650
0
a| Internet marketing
650
0
a| Internet in public relations
910
b| wlc
c| wsl
998
a| book
b| 24-01-25
945
h| Principal
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| GDM524