Librarian View
LEADER 01778cam a22003978i 4500
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991008266569707546
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20241108091138.0
008
220812s2024 nyua b 001 0 eng d
010
a| 2022037582
020
a| 9781266124983
040
a| DLC
b| eng
c| DLC
e| rda
d| HK-SYU
042
a| pcc
050
0
0
a| HF5415
b| .M378 2024
082
0
0
a| 658.8
2| 23/eng/20220812
092
0
a| 658.8
b| PER 2024
100
1
a| Cannon, Joseph P.
c| (Assistant professor of marketing),
e| author.
245
1
0
a| Essentials of marketing :
b| a marketing strategy planning approach /
c| Joseph P. Cannon, PhD, Colorado State University, William D. Perreault Jr., PhD, University of North Carolina, E. Jerome McCarthy, PhD, Michigan State University
246
3
0
a| Marketing strategy planning approach.
250
a| Eighteenth edition.
250
a| International student edition.
263
a| 2301
264
1
a| New York, NY :
b| McGraw Hill LLC,
c| [2024]
264
4
c| ©2024
300
a| xxxiv, 796 pages :
b| color illustrations,
c| 27 cm.
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
504
a| Includes bibliographical references and indexes.
520
a| "This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers"--
c| Provided by publisher.
650
0
a| Marketing.
700
1
a| Perreault, William D.,
c| Jr.,
e| author.
700
1
a| McCarthy, E. Jerome
q| (Edmund Jerome),
e| author.
910
a| jz
b| kkl
c| wsl
998
a| book
b| 08-11-24
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS130
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS240