Essentials of marketing

MLA

Cannon, Joseph P, William D Perreault, and E. Jerome McCarthy. Essentials of Marketing : a Marketing Strategy Planning Approach. Eighteenth edition. New York, NY: McGraw Hill LLC, 2024.

APA

Cannon, J. P, Perreault, W. D., & McCarthy, E. Jerome. (2024). Essentials of marketing : a marketing strategy planning approach. Eighteenth edition. New York, NY: McGraw Hill LLC.

Chicago

Cannon, Joseph P., William D. Perreault, and E. Jerome McCarthy. Essentials of Marketing: A Marketing Strategy Planning Approach. Eighteenth edition. New York, NY: McGraw Hill LLC, 2024.