Librarian View
LEADER 01974nam 2200349 i 4500
001
991008263467807546
005
20241029142846.0
008
240910s2025 ohua b 001 0 eng d
020
a| 9780357929216
040
a| HK-SYU
b| eng
e| rda
c| HK-SYU
050
4
a| HF5415
b| .L2624 2025
092
0
a| 658.8
b| LAM 2025
100
1
a| Lamb, Charles W.,
e| author.
245
1
0
a| MKTG 14 :
b| principles of marketing /
c| Charles W. Lamb, Joe F. Hair, Carl McDaniel.
246
3
a| MKTG Fourteen :
b| Principles of marketing.
246
1
4
a| MKTG :
b| Principles of Marketing
250
a| Fourteenth edition.
264
4
c| ©2025
264
1
a| Mason, OH :
b| Cengage Learning, Inc.,
c| [2025].
300
a| vii, 403 pages :
b| color illustrations ;
c| 28 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
504
a| Includes bibliographical references and index.
505
0
a| The world of marketing -- Analyzing market opportunities -- Product decisions -- Distribution decisions -- Promotion and communication strategies -- Pricing decisions.
520
a| Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.
c| Provided by publisher.
650
0
a| Marketing
v| Textbooks.
700
1
a| Hair, Joseph F.,
c| Jr.,
d| 1944-
e| author.
700
1
a| McDaniel, Carl,
c| Jr.,
d| 1941-
e| author.
910
a| nlw
b| kkl
c| wsl
998
a| book
b| 29-10-24
945
h| Principal
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS304