MKTG 14

MLA

Lamb, Charles W., Joseph F Hair, and Carl McDaniel. Mktg 14 : Principles of Marketing. Fourteenth edition. 2025.

APA

Lamb, C. W., Hair, J. F., & McDaniel, C. (2025). MKTG 14 : principles of marketing. Fourteenth edition. .

Chicago

Lamb, Charles W., Joseph F. Hair, and Carl McDaniel. MKTG 14: Principles of Marketing. Fourteenth edition.