Librarian View
LEADER 01977cam a22004458i 4500
001
991008191068507546
005
20250915121458.0
008
220912t20232024nju b 001 0 eng d
010
a| 2022044243
020
a| 9780137864898
q| (hardcover)
020
a| 9781292449364
q| (paperback)
020
a| 1292449365
q| (paperback)
040
a| DLC
b| eng
e| rda
c| DLC
d| HK-SYU
042
a| pcc
050
4
a| HF5415
b| .K636 2022
050
4
a| HF5415
b| .K685 2022
9| wsl
082
0
0
a| 658.8
2| 23/eng/20220912
092
0
a| 658.8
b| KOT 2023
100
1
a| Kotler, Philip,
e| author.
245
1
0
a| Principles of marketing /
c| Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Sridhar Balasubramanian, University of North Carolina.
250
a| Nineteenth edition, Global edition
263
a| 2212
264
1
a| Hoboken, NJ :
b| Pearson,
c| [2023]
264
4
c| ©2024
300
a| 768 pages :
b| color illustrations ;
c| 28 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
500
a| Revised edition of Principles of marketing, 2019.
504
a| Includes bibliographical references (pages 689-737) and indexes.
520
a| "The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--
c| Provided by publisher.
650
0
a| Marketing.
700
1
a| Armstrong, Gary
q| (Gary M.),
e| author.
700
1
a| Balasubramanian, Sridhar,
e| author.
910
a| nlw
b| wlc
c| wsl
998
a| book
b| 10-11-23
945
h| Principal
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h| Principal
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