Principles of marketing

MLA

Kotler, Philip, Gary Armstrong, and Sridhar Balasubramanian. Principles of Marketing. Nineteenth edition, Global edition Hoboken, NJ: Pearson, 2023.

APA

Kotler, P., Armstrong, G., & Balasubramanian, S. (2023). Principles of marketing. Nineteenth edition, Global edition Hoboken, NJ: Pearson.

Chicago

Kotler, Philip, Gary Armstrong, and Sridhar Balasubramanian. Principles of Marketing. Nineteenth edition, Global edition Hoboken, NJ: Pearson, 2023.