Hey, Whipple, squeeze this

MLA

Sullivan, Luke, and Edward Boches. Hey, Whipple, Squeeze This : the Classic Guide to Creating Great Ads. Fifth edition. Hoboken: Wiley, 2016.

APA

Sullivan, L., & Boches, E. (2016). Hey, Whipple, squeeze this : the classic guide to creating great ads. Fifth edition. Hoboken: Wiley.

Chicago

Sullivan, Luke, and Edward Boches. Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads. Fifth edition. Hoboken: Wiley, 2016.