Librarian View
LEADER 02604cam a22003978i 4500
001
991007057879707546
005
20220623130732.0
008
151105s2016 njua b 001 0 eng
010
a| 2015036806
020
a| 9781119164005 (paperback)
035
a| (HKSYU)b12928835-852hksyu_inst
040
a| DLC
b| eng
e| rda
c| DLC
d| HK-SYU
042
a| pcc
050
4
a| HF5825
b| .S88 2016
082
0
0
a| 659.13/2
2| 22
092
0
a| 659.132
b| SUL 2016
100
1
a| Sullivan, Luke,
e| author.
245
1
0
a| Hey, Whipple, squeeze this :
b| the classic guide to creating great ads /
c| Luke Sullivan and Edward Boches.
250
a| Fifth edition.
263
a| 1602
264
1
a| Hoboken :
b| Wiley,
c| 2016.
300
a| ix, 438 pages :
b| illustrations ;
c| 23 cm.
336
a| text
2| rdacontent
337
a| unmediated
2| rdamedia
338
a| volume
2| rdacarrier
500
a| Revised edition of the author's Hey Whipple squeeze this!, 2012.
500
a| Includes bibliographical references (pages 417-420) and index.
520
a| "Hey Whipple, Squeeze This: A Guide To Great Advertising is a classic bestseller in the field, and has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students of the craft now need additional information in order to ply their craft in the digital world. This new fifth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print and outdoor ads. Creativity is still king. The lessons about writing and art direction contained in four previous editions of Whipple are still relevant. But this new edition contains important new chapters and updates that bring Whipple firmly into the new digital world. This new edition is updated for the digital age to include new material, covering topics such as: - The Supreme Importance of Authenticity: Figuring out how to say it believably - The Virtues of Simplicity: Figuring out how to say it quickly - Why is the Bad Guy always more Interesting?: Leveraging conflict for faster idea building - Storytelling Platforms: Creating ideas that create ideas"--
c| Provided by publisher.
650
0
a| Advertising copy.
700
1
a| Boches, Edward,
e| author.
907
a| b12928835
b| 08-01-22
c| 15-09-10
910
a| ykc
b| yyt
c| ysf
935
a| (HK-SYU)500882754
9| ExL
998
a| book
b| 30-05-16
c| m
d| a
e| -
f| eng
g| nju
h| 0
i| 6
945
h| Principal
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| PRA310
945
h| Principal
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| PRA440