Librarian View
LEADER 01143nam a2200313 a 4500
001
991006189169707546
005
20220623071942.0
008
170206t2016 caua b 000 0 eng
020
a| 9780978663834
q| (pbk.)
035
a| (HKSYU)b16639170-852hksyu_inst
040
a| HK-SYU
c| HK-SYU
050
0
0
a| HF5837
b| .A93 2016
092
0
a| 659.113
b| AVE 2016
100
1
a| Avery, Jim,
d| 1947-
245
1
0
a| Advertising campaign planning :
b| developing an advertising-based marketing plan /
c| Jim Avery and Debbie Yount.
250
a| 5th ed.
260
a| Irvine, California :
b| Melvin & Leigh, Publishers,
c| c2016.
300
a| xvii, 334 p. :
b| ill. ;
c| 23 cm.
500
a| Previous ed.: 2010.
504
a| Includes bibliographical references and index.
650
0
a| Advertising campaigns
x| Planning.
650
0
a| Advertising media planning.
650
0
a| Marketing
x| Planning.
700
1
a| Yount, Debbie.
907
a| b16639170
b| 21-09-21
c| 26-11-16
910
a| yt
b| yyt
935
a| (HK-SYU)500906116
9| ExL
998
a| book
b| 09-02-17
c| m
d| a
e| -
f| eng
g| cau
h| 0
i| 0
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| PRA440