Advertising campaign planning

MLA

Avery, Jim, and Debbie Yount. Advertising Campaign Planning : Developing an Advertising-based Marketing Plan. 5th ed. Irvine, California: Melvin & Leigh, Publishers, 2016.

APA

Avery, J., & Yount, D. (2016). Advertising campaign planning : developing an advertising-based marketing plan. 5th ed. Irvine, California: Melvin & Leigh, Publishers.

Chicago

Avery, Jim, and Debbie Yount. Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan. 5th ed. Irvine, California: Melvin & Leigh, Publishers, 2016.