Strategic brand management

MLA

Keller, Kevin Lane, and Vanitha Swaminathan. Strategic Brand Management : Building, Measuring, and Managing Brand Equity. Fifth edition, Global edition. Harlow, Essex: Pearson Education Limited, 2020.

APA

Keller, K. Lane, & Swaminathan, V. (2020). Strategic brand management : building, measuring, and managing brand equity. Fifth edition, Global edition. Harlow, Essex: Pearson Education Limited.

Chicago

Keller, Kevin Lane, and Vanitha Swaminathan. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Fifth edition, Global edition. Harlow, Essex: Pearson Education Limited, 2020.