Librarian View
LEADER 01731cam a2200385Ii 4500
001
991001665839707546
005
20220623170144.0
008
211002s2020 enka b 001 0 eng d
020
a| 9781292314969
020
a| 1292314966
035
a| (HKSYU)b21408233-852hksyu_inst
040
a| CPV
b| eng
e| rda
c| CPV
d| HK-SYU
050
4
a| HD69.B7
b| K45 2020
092
0
a| 658.827
b| KEL 2020
100
1
a| Keller, Kevin Lane,
d| 1956-
e| author.
245
1
0
a| Strategic brand management :
b| building, measuring, and managing brand equity /
c| Kevin Lane Keller, Vanitha Swaminathan.
246
3
0
a| Building, measuring, and managing brand equity
250
a| Fifth edition, Global edition.
264
1
a| Harlow, Essex :
b| Pearson Education Limited,
c| [2020]
264
4
c| ©2020
300
a| 621 pages :
b| illustrations ;
c| 28 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
500
a| Actually published in 2019.
500
a| "Authorized adaptation from the United States edition, entitled Strategic brand management : building, measuring, and managing brand equity, 5th edition, ISBN 9780134892498, by Kevin Lane Keller and Vanitha Swaminathan, published by Pearson Education ©2020."
504
a| Includes bibliographical references and index.
650
0
a| Brand name products
x| Management.
700
1
a| Swaminathan, Vanitha,
e| author.
907
a| b21408233
b| 08-01-22
c| 02-10-21
910
a| nlw
b| mkl
935
a| (HK-SYU)501037309
9| ExL
998
a| book
b| 11-11-21
c| m
d| a
e| -
f| eng
g| enk
h| 0
i| 0
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| PRA130
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| GEB102