Librarian View
LEADER 01956cam a2200421 a 4500
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991000666199707546
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20251017145141.0
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040527s2003 nyua 000 0 eng d
015
a| GBA3-Z9938
020
a| 0071410937
035
a| b41294701-852julac_network
035
a| (julac-retro)15698389
040
a| UKM
c| UKM
d| IBS
d| OCLCQ
d| OCL
d| BAKER
d| YDXCP
d| CUY
d| HK-SYU
050
4
a| HF5825
b| .H5 2003
050
4
a| HF5825
b| .H544 2003
9| wsl
082
0
4
a| 659.1
2| 21
092
0
a| 659.1
b| HIG
100
1
a| Higgins, Denis.
245
1
4
a| The art of writing advertising :
b| conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett /
c| interviewed by Denis Higgins.
246
3
0
a| Conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett
260
a| New York ;
a| London :
b| McGraw-Hill,
c| c2003.
300
a| 115 p. :
b| ill., ports. ;
c| 23 cm.
490
0
a| A McGraw-Hill advertising classic
500
a| Originally published: Lincolnwood, Ill. : Contemporary, 1965.
520
1
a| "The Art of Writing Advertising allows history's greatest advertising copywriters to freely discuss what they know best - writing and creating. The classic primer for professional copywriters, it has over the years become equally prized as a hands-on idea starter for writers of every stripe from all walks of life."--BOOK JACKET.
650
0
a| Advertising.
650
0
a| Advertising copy.
650
0
a| Advertising executives
v| Interviews.
700
1
a| Bernbach, William.
700
1
a| Gribbin, George.
700
1
a| Reeves, Rosser.
700
1
a| Ogilvy, David.
700
1
a| Burnett, Leo.
910
a| kct
998
a| book
b| 02-02-08
945
h| Principal
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| PRA310
945
h| Principal
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| PRA310
945
h| Principal
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| PRA310